Telephone: 01263 513181

About Us at The East Coast Motor Company


Situated on the North Norfolk Coast in the lovely seaside town of Cromer.


We are a family run business spanning four generations of the Rounce family, now run by Adam Rounce. Having been a Ford dealer for over 55 years, we continue to operate. We can service, MOT and repair all makes and models of vehicles.


Our experienced car sales team are trained to the highest level and will help you find the car to best suit your needs, whether a nearly new car or a preloved vehicle our team are on hand to help. We are happy to advise and search for any make of car. We pride ourselves on providing a non- pressured friendly sales environment and welcome you to come in to view our prepared cars and take a test drive. 


Please use the contact tab for our details.




Motor Industry Code of Practice for Service & Repair
Our dealership is committed to an open, transparent and fair way of doing business. We have subscribed to the Motor Industry Code of Practice for Service & Repair, and committed to: Honest and fair services, Open and transparent pricing, Completing work as agreed, Invoices that match quoted prices, Competent and conscientious staff, A straightforward, swift complaints procedure

Alternative Dispute Resolution
The Motor Ombudsman will offer free impartial advice and when appropriate an Alternative Dispute Resolution (ADR) service that we are fully committed to in the event that your are not satisfied with the outcome of a dispute.
For further information you can visit their website at or call their Consumer Advice Line: 0345 241 3008.

Financial Disclosure
The East Coast Motor Company Ltd is authorised and regulated by the Financial Conduct Authority, FRN: 312325. We act as a credit broker not a lender. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers. It is our intention to provide a high level of service at all times. However, if you have reason to make a complaint about our service you should contact The East Coast Motor Company Ltd, 2 Beach Road, Cromer, Norfolk, NR27 9AL. If we are unable to resolve your complaint satisfactorily, you may be entitled to refer the matter to the Financial Ombudsman Service (FOS). Further information is available by calling the FOS on 0845 080 1800 or at